London Design Festival – Best bits – #LDF17
London Design Festival in full colour and flow across capital for 2017.
Exchange Square’s Villa Walala installation by textile designer Camille Walala was a firm favourite amongst #LDF17 spectators; but dozens of other installations had a lot to offer too – especially for creative professionals and marketing agencies. Vidan Lawnes’ highlights from #LDF17 are below.
AFFINITY IN AUTONOMY BY SONY DESIGN
Sony Design programmed this installation in the Victoria and Albert Museum’s Prince Consort Gallery to respond to human movement and interaction. As viewers approach the installation, coloured waves respond with changes in colour and movement to capture the audience’s attention and encourage them to interact more.
Affinity in Autonomy represents how automated marketing and AI create the same affect for brands on customers. As technology becomes more advanced and effective at capturing audiences’ attention, the audience is rewarded and engages more; in marketing with enjoyable brand experiences, and unique sensory experience at Affinity in Autonomy.
DESIGNJUNCTION BY DESIGNJUNCTION
designjunction at London Kings Cross transformed the bustling station from a place of transit to a destination of its own. Amongst the dozens of interior design installations, from seating to lighting, several brand activations placed new businesses and products in front of customers, highlighting the closing gaps between arts, experience and marketing disciplines. Brand activations at designjunction are sure to supercharge launches at increase reach across digital channels too, with the international attention London Design Festival enjoys.
SPECULATIVE DESIGN INTRODUCTION
Unlike the other highlights in this article, Speculative Design Introduction was a workshop. J. Paul Neeley and Gemma Jones introduced the main concepts of speculative and critical design, and how businesses can apply them to new product development and marketing strategy.
In tech, disruptive innovation has become the norm since the advent of applications like Facebook. This workshop highlighted how this culture of disruption can be taken from digital into physical products – questioning why everyday items are the way they are, and what could do a better job.