1 Apr

New identity and online launched for Nashville artist CARO

A new brand for CARO from Vidan Lawnes

Vidan Lawnes launch CARO 2016 tour with new brand, website and social content.

Originally from Fayetteville, North Carolina, CARO has no lack of experience to draw from for her songs; she’s lived in cities and countries across 3 continents, her music serving as a journal for the journey. A professional opportunity brought her to Oxford in 2015 where she realised it was time to launch her music to a wider audience.

CARO was seeking a full-service creative agency that could create a vibrant, striking new identity and launch her first UK tour. Vidan Lawnes developed a brand that matched the quality of her song writing, vision for the UK tour, relaunched her digital presence with photography and content.

The digital team launched a new website and refreshed social media to maximise the reach of her 2016 tour – which the agency also managed. The agencies in house PR team published content across digital, social and print to promote the tour and drive ROI.

View CARO online